If you have been blogging for a while, you might be aware that the more time your blog page or web page takes to load, the high is your bounce rate is. Due to the availability of so many alternatives, no one wants to wait and your audience will be disinterested before visiting the page.
This is especially unfavorable for you if the blog’s success totally depends on multiple web page visits by your audience.
Apart from bad internet, on which you have no control, the other reason for the slow performance of your blog’s page is its size. And sizes of the pages get bigger mostly because of the high-quality images.
Now to engage the visitors, images have to be there. You also can’t just replace the high-quality images with the diminished ones.
So, is there a mid-way? Of course, there is. Images for your blog posts can be optimized in a way that their size is reduced but the quality is not compromised. With optimized images, your web page loads faster and content becomes engaging.
Image optimization comes with other benefits like enhanced rankings on search engines, more traffic from Pinterest, more credits to you from other bloggers (if your image is original or customized), etc.
How To Optimize Images Perfectly For Your Blogs?
We have already discussed some benefits of optimizing the images. Now here are 5 ways that you can adopt to optimize images for your blogs and make your content stand out.
Choose The Correct File Type
There are largely 3 image file types you can use in your blog posts i.e JPEG, PNG, or GIF. GIFs are of very small size but they are not an ideal replacement for good quality images. You should only use them as an alternative for short videos or if you are making some funny content. Now, JPEG Vs PNG is an old debate and both have their own benefits.
If the images you are using are screenshots, contain texts or logos, PNG is the most advisable size to use. For images with a transparent background, you will have to compulsorily use the PNG format and there is no option to convert here.
JPEG on the other hand is best for posting photos. They can be compressed to very small file size and help your web page load at a faster speed than PNG.
Resize the Images
Even the small-looking images on a web page can take a long time to load. It is because of the pixel size of those images. You should always resize your images before using them in a blog by reducing their dimensions.
A lot of online tools and applications as simple as ‘Paint’ will allow you to do that.
The maximum size we would advice you is 900px X 900px and the minimum size you should go for is 200px X 200px.
Resizing the images and compressing them, which we will discuss below, not only make your web page fast but also save space on your host account.
Compress the Images
Image compression is one of the most key aspects to optimize your images and make them suitable for a blog or website. You can use free online tools to compress the images like TinyPNG.
These tools can reduce the file size of your image up to 50-60% without making the picture quality look poor.
Some tools also come with options to choose the compression percentage. Remember, if a tool compressed your image but the file size is not reduced much, it means that the image is already optimized and ready to be posted.
Rename the Images Correctly
Renaming the images is helpful in boosting your SEO score and will lead your images to rank up in Google searches. The name of the images should be inspired by the title of your blog or you can simply use the keywords as well.
A lot of beginners at blogging rename their images first and then go on to follow the above ways of optimization. This is not an ideal practice especially if you compress and resize the images online, as some online tools rename the resulting images. This will lead to duplication of efforts, so rename your images when they are ready to be posted.
Use Alt Text for the Images for SEO
When you are attaching your images to the article or blog, do not forget to add the alt text. The alt text is displayed on the webpage if in any case, the image fails to load. But the alt text has more utility than that.
Google itself has advised using alt-text in your images as Google’s algorithm uses it to determine if the image is related to the search posed by any user. Here too, you can use the keywords and blog title to make your image more SEO friendly.
The successful bloggers you see out there supplement their good writing with well-optimized images. Optimized images not only appear on top in image searches but also help the article rank high in search engines.
The ways of image optimization we discussed above are well tried and tested methods to improve the blog content. We hope they help your blog grow!